I'm Nicole Fisher. I design spaces for a living. Crafting those wow moments our clients get to enjoy every single day. And I've spent the last 13 years figuring out what people really want versus what they think they want. Turns out that applies to basically everything in life. So pull up a chair. This is the interior perspective. Welcome back to the Interior Perspective. I am here with Alysa Teichman. She's a badass. She is a founder of Wild Like, a revolutionary piercing and high-end jewelry company. Over the last five years, wildlife has become a major player in this $8 billion piercing industry. with its unique approach to an unexpectedly chic and unexpectedly luxurious way for self-expression. So I love that. Hello, chic. And aside from this, VP of business development at Elon 23, your family business, which started back in 1985. So I'm so excited to have Thank you. That was so generous. I feel like you are There we go. Love it. OK, so my first question is really around the start of this. You started back in twenty twenty one when the world was literally closed. So, I've always been so, I mean, I say always, I think since I started doing piercing parties at Elong 23, which is, as you said, my family's business, I've always been so fascinated by this big, brave, new body modification world, which is actually not new at all. It's been around since the dawn of time. Um, people like when we started doing these events, um, people would come to our store and wait in line for like two hours to get pierced. It would be like the equivalent of you having like a piercer come to your office that worked in Williamsburg and people coming to wait for two hours. Like, why wouldn't you just go see that piercer? And so. I just became really obsessed with this idea that there's just a piercing experience that doesn't exist. It's luxury. It's fun. You're becoming besties with the people that you're waiting in line with for two hours. It's event-driven. It's joyful. And there were a lot of places to get piercings, but at that time, there weren't any places that really had this cross-section of like, we're fun, we're joyful, we do events, we live in these bright colors, we're very luxurious, and so far that our jewelry is very high-end. Our piercers are super safe and experienced. And so obviously, I don't need to tell you what happened in 2020 and 2021, but I had a lot of time. And so this business plan was already kind of percolating. I really started it before COVID. And so when I was locked at home, that's like basically what Okay. And 2021 was when you opened or 2021 is when I opened. I think my SBA loan, I And I have to put my CEO hat on because I love hearing about the background funding in terms of these types of companies. So why SBA? How did you know how much to even ask for? And why So SBA was because honestly, like at that time, rates were much lower than they are now. And it was just, I really didn't want to raise money. Like I love working for myself. I didn't, at that time, I really didn't want a boss. And it just felt like the cleanest way to get the money fast and as cheap as possible. And to really do it, like, to just do it and not rely on others for the money and not have a boss and not have other opinions involved. So my first SBA loan was about $600,000. My build out for my store was about, because I know you're into the numbers behind interiors. It was about 350. It's a 1200 square foot space. Okay. And, you know, I had the other business definitely has like, you know, at periods been a bank for me. Like I'll pull money, I'll borrow money, I'll pay it back, which is which has been obviously very lucky. Like most people don't have that. Um, but yeah, that's, that's kind of how I started. So 600 was basically the build out. Um, you know, other big expenses were, I like did everything the, what I believe to be the exact right way. Like I did my branding, I had color palettes, I had great packaging, you know, some stuff that in hindsight I look at and I'm like, okay, I didn't need to do all that. But it was like, I really just did everything in the way that I believe was the exact right way. So pretty much it covered the cost of like my build out, my inventory, some of those fun things, a bit of marketing to kind of get it going. And then, Right. Did you immediately have that type of offering that you knew and you could kind of project revenue based on what you thought or did it still evolve as It definitely evolved. I mean, I would say a couple of things really played to my advantage. The first was that when I started this concept, I knew I wanted my own in-house brand. I didn't know that I would have my shit together enough to have that by the time I open. And so I opened my business with a really great, tight, well-merchandised assortment of wildlife jewelry. And so because of that, it really helped me blow my initial projections totally out Amazing. Now tell me what did your family background with Elon 23 and you know that business in general, how did that, did it either put like all the pressure on you to be able to like knock it out of the park or It definitely gave me confidence and a leg up. I think that my background in designer jewelry, really, first of all, one of the big differentiators with Wildlike is how we sell jewelry. It's very much a lot of piercing studios. It's just, I don't really know how to explain it. But like, I think the way that we sell, it's very like, clientele based, it feels very luxury. It's not just like, Oh, hey, like you're getting pierced, like, let's go pick some jewelry. Like, it's just it's a lot more. It's a very tight selling experience. And so that gave me a lot of You know confidence and faith that like this piercing experience would be really special and different The other thing is that because of my like background in jewelry and my family's long history of working in jewelry I was able to like launch like I said with this brand but with like designs and factory relationship that really did help set me up That's awesome. So tell me the the inventory component of it. Are you, were you finding new things or did you find that you already had these kind of relationships because of Elon? Like what A little bit of a combination, but mostly new things. The piercing industry is so different from the jewelry industry. Even though most of what I'm selling is jewelry, it's a different kind of jewelry. You're optimizing for different things. You're optimizing for healing and like comfort and leaving something in all the time, whereas with jewelry, it's like you're optimizing for like different occasions or fun or sentimentality, Yeah, it's just it's a bit different. Right. I'm glad you you touched on because so much of what what we do, and really what you're doing is so small, like it really at so many times, we're realizing this, this is a commemorating a pivot in someone's life or like a moment in someone's life. This is like the new way of how they want to present themselves to the world or present their homes to the world or present who they are. And it took me a really long time to realize how insanely powerful that is to like hold that. It's so cool, right? Yeah, it is. It's wild. But like it's It's crazy to know that the decisions that we have made to someone. Truly. And there's like such an intimacy around. I mean, there's for like what you do. I think I would imagine there's such an intimacy around like being in someone's home and helping them. I know where all the things I know how and where they like all their own. Like, oh, yeah, everything is I mean, and like in kind of a similar way, like, so do we. I, you know, I thought this would be a really fun, great business, but I did not expect like the number of crazy anecdotes that I have experienced through owning this business is just amazing. Like, Just a couple weeks ago, we hosted a divorce party for a woman. It was so cool. She brought her best five girlfriends. She was like, I want to do it on June 3rd because that would have been my eighth wedding anniversary. It was so cool. She just felt amazing. We got some brands to donate stuff for goodie bags, which was We have had people do it. I mean, a few weeks ago I was on the plane and I was talking to the woman sitting next to me and she, you know, I told her what I did and she just like literally spent the next hour like literally never talking to anyone on the plane again. She was so nice. Headphones immediately. No, this woman was so nice, but I spent the next hour listening to her life transformation. She lost 150 pounds. She's a new person. And the little punctuation on that is going to be that I'm going to get piercings in Dallas. And I was like, OK, great. She, yeah, she lives like She came? She did. Like I made like a $2,000 sale on the plane. The jewelry was ready and sterilized for her like once she returned from her work trip from L.A. It was so fun. That's Love a good plane sale. That's awesome. That is so cool. I bet you have so many of these just milestone stories that, it's heartwarming, but also I tell people all the time, we are 75% therapists. That's just, that's the majority. 100% therapists. And if it's not If it's not to the employees, it's, you know, whatever. It's just, Interesting you brought up that employees, how do you like translate that level of seriousness or powerfulness to them so that you know that if you're not in the room, that's still being talked about It's definitely like I can't lie. It's not easy. I think, you know, when I started my business, we spent a lot of time talking about the wildlife culture so that people were well equipped to be able to like handle this, you know, like I never want to be the kind of business owner that needs to be like omnipresent. But I would say like now that we've been around for five years, it's definitely like been done with varying levels of success. So I've had pretty much the same team of salespeople in Dallas, like my director of stores, my manager, my events manager, like it's the same OG crew. and they've been amazing since day one. When I opened my second store in New York, it was really tricky to translate that like, this is wild, like this is who we are, because you have a lot of personalities and sometimes those personalities come in saying like, I disagree with you. And, you know, in today's world, like, you have to kind of like, you have to kind of absorb it and hear it. You can't be like, you know, you disagree with me, like, get the fuck out. You don't like it here, leave. Like, I'm not gonna be that. I'm never gonna be that kind of person. But definitely Do you, so you were, you would definitely say hiring New York was more difficult because of that culture or because of you think the type of I think it was a mixture of a lot of factors. I think that when I opened my store in New York, um, so like, I guess I'll just kind of cut to New York, which I opened the store at the end of 2023. It was significantly more expensive. It was significantly more of a buildout. Um, And the world looked a lot different. So second SBA loan was a million dollars. OK, so let me ask you, cut you off there. Do you did you go in knowing what the company was already making and able to justify this higher cost? Or is it going into this different market required this higher cost despite how much of a projection that A little bit of both. So I think something really interesting in my industry, both in piercing and jewelry, so these post-COVID years were just bonkers. People just had this pent-up energy and money, and they really just went ham on wanting to treat themselves. And I don't know if you saw that in the interiors world, too. When I opened my store at the end of 2023, the world was just different. it took a long time to get New York kind of humming. And it's, it's still like, I mean, two and a half years later, it finally feels like, okay, we've got the right team. We've got everything kind of in place, but you know, you don't, you don't expect that when you like start a business and it's just absolute magic in a bottle that you're going to get kind of like, you're going to trip and fall like really hard and just wonder like, Oh, my God, did I just like kill my whole business by doing this? Like, am I going to survive? Like what's going to happen? But that truly is like, kind of what happened in New York. I mean, I had a lot of I had a lot of turnover. I had a lot of issues kind of translating the culture into the second store. And it took a lot of course correction to get us back to a place where I feel like truly the store and the experience mimic the original vision and like what Dallas has been kind of executing almost flawlessly for the last five So I'm going to go back to that difference between your employees. But were you trying to replicate Dallas A little bit of both. I mean, I think like New York and Dallas are just very different places. Like for instance, in New York, because of where my store is, it's a no-ho. Like I get a lot of locals, but I also get a lot of tourists. Like we're a block and a half from the Bowery Hotel. So, you know, a lot of people will come when they're visiting. And so, I kind of in my head thought like, okay, Dallas is going to have like a lot more repeat business and New York is just going to have a lot more traffic. And I think, you know, to some extent that's been true, but it's just, it Right. And do you, what do you equate that to really in New York, just because you had a proven, a proven thing going I think that like a lot of the things people told me about New York, I just didn't believe because of how, like I just, I kind of had a giant ego after Dallas. Like I blew my sales projections out of the water. Like it was insane. And so when people were like, oh yeah, it's like a lot more expensive to market in New York. Like there's a lot more noise, like this, that, and the other. I was like, you know what? you have to believe in yourself. You have to take bets on yourself. And I think that this was just, it Yeah. Right. I mean, so reward without risk. I mean, everything that we do, that's Not everything is going to be as No. It's okay. It is okay. And, you know, you have to take what we learned from the last thing and then just do it better next time or do it differently. Like, what are we going to do just to, you know, make this next experience Yeah. And I think sometimes like when you live through periods like what we lived through in the jewelry industry in 2021, 2022 and 2023, It's not surprising that I made my, I mean, I made both of my businesses very fat. Like we overspent. I think this is very much what happened across the board. I think that these were exceptionally rare years. And I think when you're experiencing those kinds of years, you never realize what's kind of going on until you have the hindsight. You know, there have been a lot of headwinds in the jewelry industry over the last 18 months with regards to gold prices. I mean, that is a commodity. My pricing used to be, I mean, It used to be basically half the cost that it is now to get a piece of gold jewelry in my store because it's pegged to the cost of gold. Like that's, my factory is making my designs and they're giving me a price that is pegged to a commodity, which neither of us have any control over. And so we have to pass it on to the customer. Like we're a business. And it's, you know, that's hard because sometimes customers don't understand I mean, think about like your cost of labor and materials, which just I mean, everything. The craziest part about my industry and everything blew For my perspective. And they. still spent. And then after COVID, everyone expected it to It didn't because people still spent money. It never shifted. But I do think that psychologically, I have noticed that it's And I feel this in both my businesses. And I have many industry friends. I think making a sale is harder than it used to be. I think that it's just psychological. It's not related to how much money people have. It's not related. It's just, it's psychological. And I don't know what it is, but there's More in like the trigger shy? Maybe, yeah. Like shopping around way or like? I think a little bit of both. Yeah. We certainly, I've, I mean, COVID Certainly if you were willing. Of course, yeah. I'm OK, well, boy, that I'm old and I just got my mask on and I'm going to 100 percent pretend like. Well, if you were in Texas, which is where I was during covid, I mean, That's wild. Yeah. New York was pretty strict, but they mean What? All my clients, they were just like, I don't care. I'm not there. It's up to you. But like, everyone should just work. Yeah. And I mean, it was crazy. It just depended on the individual person how strict they really wanted to to be. For sure. Yeah, I mean, like when I started my business in the summer of 2021, we were not piercing noses because people were still wearing. I mean, it's just that is you're really close to someone's nose. But like fairly quickly after we did start piercing the assortment is Okay, so mostly ears but like also a lot of other stuff. So I'd say of the body piercings Noses and navels navels have made like a giant ever had that I did and do and it was like come back We I mean like I got it when I was bigger, but took That's like something nobody has ever said to me before. We have so many people come back that are just like, the hole won't close. Like, That's exactly what I'm doing now because it's just, it's, Really? No. I mean, I think that like ears, like if you've had your ears pierced for a long time, I doubt they would close. Yeah. It's wild. What I am seeing now, though, is like the real jewelry around like belly button. Oh, yeah, totally. Which was very is the 90s. Yeah. OK. That's like a I'm like, what am I wearing right now? Like Levi. I think these are like the baggy dad panties and jellies and jellies. Yeah, totally. I guess I'm a 90s girl. No, but like, yeah, we do everything. So we also do nipples, we do dermals, which is like surface piercings. It's like, have you ever seen someone that has like a diamond in their neck or like their, now you're gonna see it everywhere. We basically do anything you want by request. If we don't have the jewelry, like we will order it for you. We will do it. We used to be like a lot more specific and picky about what we would do. And then one day I was just like, okay, you know what? Actually, the funny thing is that I was out to dinner with my parents and they ran into a couple of their friends. We're in the parking lot talking after dinner. And they look at me and they say, so do you guys pierce everything? And my dad looks at them and says, well, almost everything, you know, like just above the waist. And I was like, actually And they were like, whoa, OK. Like, oh, my gosh, that's so funny. Yeah. What are their what's their take on what you're Your parents. Um, they've been like so amazing and supportive. They're actually like my partners in the business because yeah, like I started this business while I had another job working like, you know, owning and operating this other business with them. So, um, I'm curious how your, um, your involvement at that company, I, I love seeing your, LinkedIn and seeing the trajectory of your role with long. I mean, it was very cool to see because I'm very much earning Yeah. And I saw that and I thought that's so cool that like they were they didn't just hand you something. They handed you an opportunity to build. And I think it allowed you to build something in your adulthood, you know what I mean? I think it just gave you all the foundational steps And they, I mean, it's, it's been cool. Like it started when I was in college, like I would come home every holiday break and work in the store for like spending money, which was so fun. Um, and like our store used to be in a mall. So it was like, you know, working a mall is, I mean, malls and the, the early aughts, I guess this was like the two thousands, but yeah. Um, very different. You know, but yeah, lots of different jobs. But I mean, it's amazing. It's amazing to work with family. Families are complicated, man, I don't know how you are doing it, With varying degrees of success. It depends, you know? Like some times are great and some times can be very hard. Right. Your designs, I want to go back to, you touched on, you know, using the gold and the commodities and whatnot. What level of inventory Um, so we're definitely a little bit of both. Like we mostly buy our body jewelry. Um, and then for like our earrings or they're really, they're called like, um, they're mostly like the decorative front. So either thread threaded or threadless. I think close to about 80% is our own in-house brand. It's fun to have some of these other brands that are well-regarded in the piercing industry. Obviously, I love being able to have a wild brand and something I really want to push towards is doing wholesale just Right. Yeah, that's awesome. Do you take customer requests or is it based on your design? It's mostly like, you know, it's obvious. It's kind of like, would you rather have like someone just buy a couch that you have or would you rather? I mean, I guess you're a designer, so you probably like custom, but. I'm a custom gal. Yeah. But like if you were trying to do it at scale, like you have to think about how I think since we started, we have like 30,000 clients. Like you don't have 30,000 clients. You have hopefully way less that are just spending way That's but that's the difference. um you know these things we are success to me is being able to do less but like for more yeah you know and that's like the growth here so like what is the growth I mean, like I'd like to open more studios. I'd like to do wholesale because the business model, I mean, so Elon, the business model is like more, it's more aligned where it's like less special pieces by designers, like a very high touch point experience where you're You know, a lot of times it's like custom or special orders, et cetera. Whereas Wild Like is, it's a really perfected experience that's very replicable across markets and cities and I love that. So what is, you said more studios. So the retail component, do We do e-commerce. It's a really small part of our business because I think The experience is so intrinsic. It's interesting because the jewelry is 90% of our revenue, but the experience is the secret sauce in the whole business. And so, as much as I'd love to grow our e-commerce, it's not been a huge focus for us because a So the retail component, having these brick and mortar stores is really the bread and butter of what you're doing. So is there then a cap on what you're able to accomplish with the current setup? Do you have to expand regionally, internationally? What is that? Oh my God, not internationally. I literally got my ear pierced in Claire's in the south of France. Oh, my God, that sounds fun. So I can say I would have much rather gone to It's kind of an interesting question. I think that I think right now like I'm constrained by cash flow and so I think like if I can open more studios and less expensive markets. you know, when you have this kind of business, you are constrained by, I mean, it is like supply and demand, right? So you can only do so much because you only have so many rooms and piercers. So obviously like we haven't reached, our piercers are not 100%, not at 100% utilization. So we're not capped there. But Right. I would think, yeah. Same with us. As much as we want to keep growing and the idea of scaling and all that jazz, very clearly no project to amount of people that have done them. And you were either growing the team or, Or you're just like, yeah. And I think, yeah. And I think like, if I look back to when I started the business and Dallas was really like just totally killing it, there definitely were issues with piercers being burnt out because It's a very physical, I mean, not only is it physical, but like it's very, you're absorbing the energy of those around you. So if you're piercing for eight hours a day, it is like being a therapist for eight hours a day. It can be exhausting. So I mean, I think, It is very tough. I never thought about it in that way. Do your employees, the So the way that this store works is we do have piercers every day. Um, and then we also have people that don't pierce that just like sell and style and manage the store. So it is a very, it's a pretty like seamless dance between both of them. So usually when you're a customer, like you're kind of dealing with both, like you might check in with a salesperson. I mean the piercers definitely do quite a bit of selling and, appointments and whatnot, but it is, yeah, it's both. Um, so the event, the events are still piercing events, but yeah, so like people like actually last week we had an event with, um, this woman who she lives in Greenpoint and she goes to McGorlick park and she had like a more Gorlick park moms event with like all of her mom friends that like take their kids to the same park and It was just like a really cute happy hour. We did, you know, we had like charcuterie and wine and snacks. And it was just it was like a little I want to do that. Do it. I am going to do that. We're going to have to do a team event. I do have to force everyone on my team to Well, we actually, we actually practice consent at Wilder Lake, so we can't, we do not force anyone to get pierced, but you can strongly encourage. I'm sure, I'm sure, you know, I love that. And you did this event that I was looking into the other day that I just loved, and it was called Take Back So fun. I thought that was so fun. What a, like, just beautiful idea of just self-expression, but also being you, you Totally. I think that a lot of people talk about, I mean, I think this is like less of a thing than it really was during COVID, but I, I think diversity and bringing like who you are to your workplace. And so that really is what inspired this inaugural event, which I think, I think our first one was in 2022. Yeah, we've done several, but just the idea that you don't need to hide who you are. You should be who you are. And I think the workplace, the kind of zeitgeist around working and working culture has really changed a lot too. So Oh, well, we just had like office pictures redone and then I took some took some good ones. They do not look like classic. It's OK. Good. Like you're not wearing a suit. I am not. I am wearing a I mean, I don't even own a suit. I feel like when I say something Yeah, no, I think that's just not the world we live in anymore. It's just really not. No, the creative culture, that's just, I mean, even my husband works in tech, No, I mean, tech is like, he's probably wearing a t-shirt and sneakers every I mean, I've always been more into investment pieces. And lately have just been more is more the way I style my homes and projects we're doing. It's And I've been thinking about that since I knew you were gonna come on and I'm like, okay, I think I need to. Oh, I'm so on this. I'm so on this. The way I think about like, my jewelry does not match the leopard walls that I have in my office. It doesn't, no. Like I need to get pumped up a little bit. Yeah. I Yeah, anytime. I love doing, yeah, I mean, for sure. It's funny, if you go like deep into my Instagram, I don't know if you did, it seems like you did a lot of research. I did do a lot of research. But like, I don't know if you saw the maximalist necklace era, but it's really a sight to be seen. No, I did not. It's like, I used to wear like a bib of necklaces. And I think now, like, I mean, I still do wear a lot of jewelry. Like, I'm very light right now, which like, I'm still I love, been trying to find more. Beads? No, Oh, this is, this is, I've like sold three of these in the past. I mean, people, it's so weird because I've been wearing this for a long time, but like, I think it's because I've been wearing less jewelry that several people have been like, tell me I love it. Okay, so tell me what is next Um, so what's next for wild like is I've never done this before, but I'm thinking that I want to raise money to grow my concept. So You heard it here first. Okay. It's something I've never done before. Yeah. But yeah, I've just I've kind of decided that I don't really want any more debt. I think that was like a great way for me to start my business. Most people do it like in the opposite way where Yeah. Yeah, but this is smart though because now you have like actual leverage, you have actual numbers, you have actual proof Proof of concept, yeah. And I think that I have, you know, when you do something for a few years, I think a lot of times people in venture or, you know, investors, etc. they're just basically making a bet that's based on nothing. Like they're just making a bet that's based on this future promise from someone that's never operated a business before. And I think that, look, I can, I can be very honest about like what's worked really well, what hasn't worked so well and what I believe is going to work really well going forward. And I have that because I've been doing this for five years. So, That's awesome. What's the pitch? What are you selling to these investors? What's next I think that Wildlike is a concept that needs to be in markets like Dallas. So I'm looking to open studios in places that replicate a lot of the characteristics that Dallas has. So, I mean, I love Austin. It's such a fun market. Like people, just the way that people like live, work and play there is so aligned with what Wild Like is as a brand. So that's a no brainer for me. I love Nashville. Those are both places where we've tested events and gotten like a great response. And then I also love like all of these kind of smaller, more random places. Like we did an event in Oklahoma city that was just so fun. Like it's just, it's a very underserved market with super fashion forward people that have money and love to travel, um, but don't have like a million piercing options the way that we do in New York. Um, I'm trying to think where else I just love you live in New York. I live in New York. I spend a lot of time in Dallas, almost 50-50. And how present do you feel you need to be in each of these markets? Or do you have that system I mean, it's an interesting question. It's kind of impossible to know. It's like when you're executing a big project, do you feel like you need to be So I fully have a 10, 80, 10 rule with anyone who works for me. I do the first 10%, they do that middle 80, and I do the last 10. That's smart. That system has got us from $700K to $500K. That is the only way to scale, even if you're scaling a creative business, to be able to delegate and know when I start and you stop. Because everything has to have a little bit of a cult, you know what I mean? So it's not that we can totally take our hands off the wheel, but And I think the other thing is that, and I mean, I learned this kind of firsthand at my family business, my you know, my parents are definitely a lot more old school than I am. And I think it made our business really successful for a long time, but they like literally just thought they needed to be in the store like 24 seven. And I just don't think that, I don't think that that is the right. And I mean, my parents and I have talked about this a million times, like we disagree. I think they have really come a long way and kind of seeing what I see, but You know people who are like managing projects or stores Want to feel like they own it and so they want to feel supported but they don't want to feel like I'm watching every little thing and I'm there and I'm yeah, it's just it's tough 100% and they have to I think what that like 108010 allows people, it's like autonomy, like real ownership of the majority of what they're doing. They can really own that part. And I think it's made it's disappointing. I can't say that me being radically different from my parents has been 100% successful. I think sometimes it does bite you in the butt when you think people are going to do a really good job. And then you find out like, you know, you, I feel like I always end up hearing everything. Like you have a client come in and leave a bad review or, you know, you have a friend call. Like I remember once my, um, I had a cousin visit from Paris with his girlfriend or his partner. And, they were waiting for me in the store. And when they walked in, like I used to have this problem in my New York store where my employees would be like in the back of the store. So when you, when people walked in, they would just be like, hello, is anyone here? Yeah. So like, I was so embarrassed. My cousin was like, Hey, I didn't want to tell you this, but like we walked in and like, it's like, no one was in the store. Like it was so weird. And I was like, you know, I don't wanna be in the store all the time. I wanna trust that people are gonna do their best work, but it inevitably doesn't Absolutely. Do they have... playbooks, like day to day, this is what you have to be. This It's not like that. Yeah. I mean, a lot of stuff around like their job descriptions, but it's not that prescriptive because I do think in a lot of these businesses, like the big cliche is like every day is different, but it's kind of true, you Yeah. No, I agree. I think the the way in which they're required to just go with and meet with people and, you know, adjust personalities and that It does do that. And I think I mean, something that, like, is really interesting in the piercing industry is some places like require piercers do things a certain way or like pierce with certain tools or pierce certain ages or um I don't know, we don't do that. I mean, if someone were like, I don't pierce anything, then it's like, okay, you can't work here, you have to. But we really do give people a lot of leeway in terms of what Right, yeah, I think that's smart. That's what you have to do. You're protecting the wildlife. name, right? Yeah, totally. I love that. So before we wrap up, I want to know where You can find me at my store on 49 Bond Street. Bond Street, it's sexy. You can find me at my Dallas stores, Elong 23 and Wild Like. I'm a girl on the go, so I'm hopping between a lot of stores. And then obviously online, our Instagrams for both of our companies, The Wild Like and Elong 23. And then I have my own Instagram, which is Alysa. I'm It's you know what the personal brand is gonna be the death of me Can No, you may not Alisa, thank you so much for being here. I'm saying you Nicole. This was so fun. Yes. Okay, cool We were well, we're gonna talk offline about all of my future piercings. You're accessorizing. Okay, I That's it for today. If something landed, send it to someone who really needs to hear this. Like, subscribe, come back next week. And if you need more in the meantime, you can find me at Nicole R. Fisher and everything NFI at Nicole